SEO/GEO Specialist Job at Perrill, Minnetonka, MN

dUZwZER4ZnBYK0RmM0NJaEs1L3ZRR05W
  • Perrill
  • Minnetonka, MN

Job Description

Perrill is an award-winning digital marketing agency that exists to power businesses to win online. We are in search of a SEO/GEO Specialist with 3-5+ years of experience to join our team of marketing professionals.

As a SEO/GEO Specialist, you will work with our team of digital marketing experts to help our clients reach their business goals by growing visibility and conversions across classic search (SEO) and AI answer engines (GEO).

Core Responsibilities:

  • Develop “answer‑ready” content : Collaborate with content writers to create succinct Q&A, TL;DRs, key‑facts callouts, credible citations, and clearly dated claims aligned to user questions and tasks.
  • Structured data at scale : Implement and validate JSON‑LD (FAQPage, LocalBusiness, HowTo, Product, Article/NewsArticle, Organization, Author)
  • Technical SEO/GEO : Ensure crawlability, renderability, canonicalization, internal linking, XML sitemaps, and fast performance.
  • Keyword & question research : Expand traditional keyword research into question, task, and “jobs‑to‑be‑done” research using SERP features, PAA, forums, site search, and support logs.
  • Content & UX collaboration : Work with clients and content team to optimize information architecture (headlines, anchors, tables, step lists) that LLMs and users can scan.
  • Measurement & reporting : Build dashboards for organic + AI‑assistant referrals, track inclusion/citation rate, branded answer share, and post‑click outcomes.
  • Conversion Rate Optimization (CRO): Use analytics and session data to find friction and report lift on key conversions from SEO/GEO traffic.
  • Pre/post‑launch SEO : Provide requirements for new builds, migrate metadata/redirects, validate schemas and tracking, and run post‑launch QA.
  • Link earning & authority : Drive high‑quality digital PR and source‑backed content to strengthen E‑E‑A‑T and citation likelihood.
  • Client communication : Present findings, roadmaps, and experiments with clear business impact and voice of the customer in mind.

Our ideal candidate has thorough knowledge and experience with the following:

  • Technical SEO (audits, crawling, rendering, CWV, canonicalization, sitemaps, internal links, Google Business Profile review)
  • Structured data (JSON‑LD) and schema validation
  • Content strategy for answers (Q&A, how‑tos, definitions, data tables, sources)
  • Question/intent research with deep search intent; beyond head terms
  • Question mining – turn Reddit and other forum threads into structured content briefs and FAQ/HowTo modules on owned pages.
  • LLM citation literacy – understanding which platforms are frequently cited and how to format content to be quotable. 
  • Analytics (GA4, GSC, Looker Studio) and measurement design; GTM proficiency
  • Bing Webmaster Tools & IndexNow operational experience
  • CMS familiarity (WordPress, Shopify, SquareSpace, BigCommerce, Magento)
  • Site crawling tools (Screaming Frog, Sitebulb, Etc) and QA workflows
  • Backlink/Digital PR with emphasis on quality and originality
  • Heatmapping and session recording tools like Clarity, Hotjar, Lucky Orange, or similar
  • Cross‑functional collaboration in an agency setting

Salary : $70,000 to $80,000, depending on experience

Benefits at Perrill

Aside from on-the-job training and growth opportunities, you’ll also experience a plethora of other benefits working at Perrill, including:

  • A fun, team-oriented culture built on positive and winning teamwork
  • Flexible hours and work from home opportunities
  • A modern, state-of-the-art office space designed for both collaboration and individual success
  • Medical, dental, and vision benefits
  • 401(k) with matching
  • Unlimited PTO
  • Professional development opportunities

Are you ready to work with exciting brands and apply your skills alongside a team of professional marketers? If this sounds like you, we want to hear from you today!

Remote candidates may be considered, but strong preference will be given to candidates available to work in our office in Minnetonka, Minnesota, at least 2 days per week.

Job Tags

Full time, Work at office, Remote work, Work from home, Flexible hours, 2 days per week,

Similar Jobs

Planet Fitness

Overnight Custodian Job at Planet Fitness

 ...Job Summary The Overnight Custodian will be responsible for the overall cleanliness of all areas of the facility to ensure a positive...  ...and reliability is a must. Ability to work the overnight shift is a must. Honesty and exceptional work ethic. Ability to... 

Futonland

eCommerce Customer Service Representative Job at Futonland

 ...Follow-Up: Monitor orders and provide timely updates to customers. Lead Management: Work on sales leads and customer queries using Zendesk. Claims Resolution: Handle claims and resolve customer problems efficiently and professionally. Qualifications and Skills:... 

Sutter Health

Staff Nurse II, Emergency Services Job at Sutter Health

 ...Organization:**EMC - Eden Medical Center**Position Overview:**Accountable for the assessment, coordination delivery and evaluation of nursing care, including direct patient care, patient/family education and transitions of care in an acute patient setting. Delivers... 

Dean & Company LLC

Local/OTR Class A Truck Driver Job at Dean & Company LLC

 ...Dean & Company in Brookwood, AL is looking for a Full-time OTR Class A Truck Driver. Most of our hauls are short local hauls where you are home daily. We currently have 4- tractor trailers, 4- 53ft dry vans, 1- 48ft flatbed, 1- 48ft stepdeck, 3 straight trucks, and a cargo... 

Laundryheap

Independent Contractor - Delivery Driver - København Job at Laundryheap

Partner riders/drivers are at the heart of Laundryheap! Were Laundryheap, the pioneers of super-fast and a global laundry and dry cleaning service provider. We know what it takes to deliver back fresh clean clothes in less than 24 hours from collection- our star teams...