Job Description

Atlanta, Georgia We are seeking a motivated and results-driven Marketing Manager to own the firm’s marketing strategy, execution, analytics, and growth system. This role blends manager-level leadership with hands-on digital execution. The Marketing Manager will strengthen the firm's lead generation pipeline through strategic digital marketing, community-facing initiatives, and referral network development. What We Offer You

• Competitive salary: $70,000-80,000 (+quarterly bonus opportunities)
• Comprehensive healthcare benefits
• Retirement benefits
• Work/Life balance with hybrid options available
• Opportunities to lead creative campaigns and shape new media channels (podcast, YouTube, etc.)
• A collaborative, mission-driven culture that encourages growth and creativity

Responsibilities:

• Develop and execute quarterly marketing plans aligned with firm growth goals.
• Manage and safeguard brand identity; ensure consistent voice across all channels.
• Oversee and coordinate with vendors (e.g., SEO, ads etc.).
• Collaborate with COO and CEO on lead generation, ROI tracking, and KPI performance.
• Create and manage content calendar (social media, reels, blog posts, newsletters).
• Optimize the firm's website, landing pages, SEO, and digital ads.
• Write and design newsletters, case highlights, community spotlights, and digital resources.
• Manage Mailchimp, social platforms (IG, YouTube, etc.), and future podcast/YouTube content.
• Partner with our Community Relations & Outreach Coordinator (CROC) to align outreach + digital efforts.
• Support planning and promotion of community events/partnerships.
• Strengthen the firm's referral network through strategic touchpoints, storytelling, and CRM nurturing.
• Track KPIs: new matters, cost per lead, conversion rates, campaign ROI.
• Provide monthly reporting to the COO and the CEO with insights to optimize plans.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or related field.
• 5+ years of experience in marketing (law firm or professional services preferred, but not required).
• Proven track record of driving measurable results (leads, conversions, ROI).
• Strong skills in digital marketing tools: SEO, social media, email campaigns, analytics.
• Excellent writing and design skills for content creation.
• Demonstrated ability to manage vendors, coordinate with internal staff, and drive accountability.
• Highly organized, creative, coachable, and aligned with our mission: Our Firm Cares.

About Company: Council & Associates, LLC is a personal injury law firm based in Atlanta that advocates fiercely for clients who’ve suffered serious, life-changing injuries. We are known for delivering exceptional legal results while maintaining a high-touch, client-first experience. As we continue to grow, we are seeking a Marketing Manager to expand our brand presence, build trust through storytelling, and help shape our voice across digital platforms

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