Job Description

We’re Hiring: Internal Marketing Manager – French womenswear brand Location: Hanghzou, China Languages Required: Fluent in Mandarin & English Industry: Fashion / Womenswear / Marketing We are seeking a fashion-forward Marketing & Sales Manager to grow our brand in China and globally. This role combines creative marketing and strategic sales, focusing on brand awareness, digital campaigns, influencer partnerships, and revenue growth. Ideal for someone who understands the fashion market, thrives on innovation, and can drive both visibility and sales. What You’ll Do: • Develop and execute marketing strategies that elevate the brand presence in China and globally. • Manage and grow our brand’s visibility across Redbook (Xiaohongshu), Instagram, and TikTok. • Identify and collaborate with fashion-forward KOLs, influencers, and brand partners. • Create compelling, edgy, and fashion-driven content that aligns with the brand ’s aesthetic.

• Push creative ideas and campaigns that challenge norms and make an impact.
• Monitor trends, analyse market data, and stay ahead of the competition.
• Support brand expansion efforts through strategic marketing and community building initiatives.
• Research partner during fashion weeks.
• Ability to travel and support on-site shoots and events.
• organised and detail-oriented, with an ability to manage multiple projects at once.
• Some experience working with external agencies, freelancers, and influencers.

Who You Are:

• Bilingual: Fluent in Mandarin & English.
• Fashion experience: You understand womenswear, trends, and how to position an

edgy brand. • Digitally Fluent: You know how to leverage Redbook, TikTok, Instagram, and other key platforms. • Creative visionary: You’re not afraid to take risks, pitch new ideas, and execute innovative campaigns. • Trend-Aware: You have deep knowledge of new trends, emerging brands, and the evolving fashion landscape. Experience in • Connected: You have a good network in the Chinese influencer space and a strong understanding of the market. • Passionate & Driven: You care about the brand’s growth and are ready to take it to the next level.

Job Tags

Freelance,

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